Guzman Energy
digital style guide
Approved branding assets and guidelines for Guzman Energy
This brand style guide is the reference for anyone creating materials on our behalf. It covers our identity system, approved colors and typography, logo usage rules, iconography, photography direction, and the tone that ties everything together.
How the brand sounds
Guzman courageously challenges the status quo to shape a better way. Five traits guide every line of copy.
The all-in energy partner customers want to work with, combining fearless ambition with a relentless drive to help and solve problems.
Perceptive
Collaborative
Genuine
Pragmatic
Relentless
01 / Logo
The radial G
The logomark and wordmark stay in fixed relationship. Use the full lockup to introduce the brand, then the mark alone once it is established.
Clear space
Keep a protected margin equal to the width of the “n” in the wordmark on every side. Nothing else sits inside it.
Minimum size
Primary logo no smaller than 260px wide for screen, 1.75in for print, so the mark stays legible.
Approved colors
Guzman Orange, Cream, Navy, Black, and White only. Never recolor, rotate, stretch, or add strokes.
Primary · Orange on Cream
Secondary · Orange on Cream · Stacked
Logomark · Cream on Orange
02 / Colors
Palette
Guzman Orange leads. Cream and Navy ground it. The tertiary tones extend the system for charts and storytelling. Tap any swatch to copy its hex.
Hex: #F26322
RGB: 242 99 34
PMS: 166 C
Text: Navy
5.0:1 AA
Hex: #FFF7ED
RGB: 255 247 237
PMS: 7499 C
Text: Navy
15.2:1 AA
Hex: #1B1951
RGB: 27 25 81
PMS: 2768 C
Text: Cream
15.2:1 AA
Hex: #ED8C00
RGB: 237 140 0
PMS: 137 C
Text: Navy
6.4:1 AA
Hex: #F1B53D
RGB: 241 181 61
PMS: 1235 C
Text: Navy
8.8:1 AAA
Hex: #21409A
RGB: 33 64 154
PMS: 293 C
Text: Cream
8.7:1 AAA
Hex: #517DBD
RGB: 81 125 189
PMS: 7682 C
Text: Cream
3.9:1 AAA
03 / Gradients
Brand gradients
Four approved blends carry the brand’s adaptability across backgrounds and large accents.
Mist → Marigold → Cream
Hex: #517DBD
RGB: 81 125 189
PMS: 7682 C
Hex: #ED8C00
RGB: 237 140 0
PMS: 137 C
Hex: #FFF7ED
RGB: 255 247 237
PMS: 7499 C
Orange → Marigold → Cream
Hex: #F26322
RGB: 242 99 34
PMS: 166 C
Hex: #ED8C00
RGB: 237 140 0
PMS: 137 C
Hex: #FFF7ED
RGB: 255 247 237
PMS: 7499 C
Marigold → Orange → Navy
Marigold → Orange → Navy
Hex: #F26322
RGB: 242 99 34
PMS: 166 C
Hex: #ED8C00
RGB: 237 140 0
PMS: 137 C
Hex: #1B1951
RGB: 27 25 81
PMS: 2768 C
Mist → Navy
Mist → Navy
Hex: #517DBD
RGB: 81 125 189
PMS: 7682 C
Hex: #1B1951
RGB: 27 25 81
PMS: 2768 C
04 / Typography
Typography
A geometric sans for headers, a warm slab for subheads, and the same sans for body. Clear hierarchy, set with intent.
Modern geometric sans with clean lines. Carries headers and titles and echoes the logomark.
Sturdy slab serif with humanist warmth. Adds approachability to subheadings.
In lighter weights, Usual extends into body copy for legibility across longer text.
H1
Usual · Regular
Sentence case · tight tracking
This is the header one
H2
Bitter · Medium
Sentence case · tight tracking
This is the header two
H3
Usual · Extra Bold
All caps · open tracking
This is the header three
Body
Usual · Regular
Sentence case · normal tracking
Body copy keeps measure short and rhythm even so longer passages stay comfortable to read across screens and print alike.
A note on fonts. Usual is a licensed typeface, so this mockup renders a close geometric stand-in. A production page would load the licensed Usual webfont. When a document leaves the Guzman network, Arial is the approved system fallback and displays consistently on Mac and PC.